While your site may be optimized for organic SEO, it takes a while for the bots that are crawling your website to see the changes that you’ve made and in turn improve your rankings. Organic SEO can take anywhere from a few weeks to a few months - you are simply at the mercy of Search Engines. That being said, if a first-place rank is important to your team, we’d recommend a Pay-Per-Click strategy that can put your results above the fold.